Internationalized Domain Names (IDNs) enable users to enter the URL of the website in a browser in his native language. Earlier this was limited only to Latin characters; however, the Internet Corporation for Assigned Names and Numbers (ICANN) now permits Internationalized Domain Names.

ICANN has also opened its policy to permit new generic Top Level Domain Names (gTLDs), which were earlier limited to .INFO, .MOBI, etc. Soon one can apply for the name of one’s company or a city such as .kolkata or .delhi or .mumbai.

With this in mind, the Department of Information Technology (DIT), Ministry of Communications and Information Technology, National Internet Exchange of India (NIXI), Centre for Development of Advanced Computing (C-DAC) and Afilias have organized a one-day conference in Hyderabad to explain to the relevant stake holders the concept of the new gTLDs, the application process, the timelines and financial implications of the same.

The conference will also cover iinitiatives undertaken by DIT to ensure that Indian languages find their rightful place in Internationalized Domain Names.

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Anyone will soon be able to apply for a new Internet extension. But the process is neither simple nor cheap. .Nxt is the only conference that will tell you how to make the most of this extraordinary opportunity. Questions that will be answered include: What do I need to know about new Internet extensions? What is the application process? What are the pitfalls? How do you run a registry? What are the long-term costs? Who do I need to know to succeed in this space?

With more than 100 new TLD applications submitted to ICANN, the next Internet revolution is about to begin. Register now to attend Europe's largest forum to discuss and learn about new domain extensions. Meet new top-level domain applicants and make use of excellent networking opportunities, discover more about the application process and network with domain professionals, registrars, legal resources, marketers, and more.

ICANN's new TLDs for Brands
Your brand, your idea or even your category can be your domain.

ICANN's ruling on the domain registries forever altered the way brands, associations, and other entities are represented online. The "dot com" era will soon be replaced with a myriad of possibilities involving "dot brand" and "dot generic" - essentially "dot anything." The implications for SEO and trademark protection are critical, and the opportunities presented to brands, industry associations - even investors - is exploding.

Is this the new lakefront property bonanza of the Internet? This iBreakfast Conference will sort through the opportunities and surrounding issues.

ICANN SINGAPORE– June 21, 2011 – Afilias Limited, a leading provider of Internet domain name registry and Domain Name System (DNS) services, and RIGHT OF THE DOT LLC, a consulting firm with expertise in domain name valuation, today announced that they have entered into an agreement to assist applicants in ICANN’s forthcoming program for new Top Level Domains (TLDs). Under the agreement, Afilias and RIGHT OF THE DOT will collaborate to help applicants with a wide variety of services needed to successfully apply for and launch a new TLD.

“Afilias has helped launch more new TLDs than any other provider, and has long been recognized as a leading provider of the critical registry services required by ICANN for new TLDs,” said Roland LaPlante, Senior Vice President of Afilias. “Many applicants are now developing their business plans and have found the need for additional expertise in areas such as premium name valuation. Monte Cahn and Michael Berkens of RIGHT OF THE DOT are well known valuation experts, and we are pleased to make these expanded resources available to applicants.”

“We have worked with Afilias for years and are glad to form this alliance,” said Monte Cahn, Co-Founder and President of RIGHT OF THE DOT. “Proper valuation is a critical element in the success of a new TLD, as it helps put the TLD on sound financial footing. With decades of experience in the domain name secondary market, Michael and I can provide fact-based advice on what names might be valuable and how much they may bring. Each TLD will only launch once, and getting this part of the launch right can make the difference between financial success and failure.”

Cahn and Berkens are widely recognized as two of the domain industry’s most respected valuation and sales experts, and have assisted in the strategy for several previous domain launches and re-launches. They have helped build some of the most successful appraisal algorithms and auction valuation models used in the domain business. Also, they have been central to more than $300 million in domain sales, including some of the highest profile domain sales in history, such as Slots.com, CreditCheck.com, Poker.ca, University.org and Dating.com.

ICANN approved the new TLD program at its current meeting in Singapore and set January 12, 2012, as the date it will begin accepting applications.

Afilias’ Global Registry and DNS services power 20 million registrations across 15 TLDs, including five TLDs operating under ICANN contracts. Afilias’ new TLD services include a state-of-the-art EPP registry, a globally diverse and redundant Anycast DNS network, 24x7 call-center and technical support, and links to the global distribution channel.

In addition, Afilias provides other premium solutions to augment its registry offerings, including technology to enable mobile phone compatibility for websites and a unique IDN-capable email solution. All Afilias services are DNSSEC and IPv6 ready, and reflect more than 10 years of experience in supporting gTLDs operating under ICANN contracts.

About Afilias
Afilias is a global provider of Internet infrastructure services that connect people to their data. Afilias’ reliable, secure, scalable, and globally available technology supports a wide range of applications including Internet domain registry services and Managed DNS. For more information on Afilias, visit www.afilias.info.

About RIGHT OF THE DOT LLC
RIGHT OF THE DOT is an Internet consulting and advisement firm specializing in new and existing TLD strategy, board advisement, premium domain and market positioning, sales and services. The venture is the brainchild of two successful domain and Internet industry veterans, Monte Cahn and Michael H. Berkens, Esq., who posses a unique combination of vision, leadership and domain expertise. Cahn was the original founder of Moniker.com, a top seven ICANN Accredited Registrar, who went on to head the Aftermarket and Sales Division of Oversee.net. Among other pioneering services, Cahn introduced the concept of Live Domain Auctions to the industry. Berkens, a domain investor with more than 75,000 domains, owns WorldwideMedia Inc., including the retail site MostWantedDomains.com. He founded and contributes to the widely read blog, TheDomains.com. Both principals of RIGHT OF THE DOT are members of the prestigious Domain Hall Of Fame, and are two of only 10 members. This highly qualified consulting group gives you access to the most experienced domain sales and marketing strategists in the industry. They are the only domain industry firm specializing in the many of the critical service offerings required to be successful in the ever-expanding domain industry. See www.rightofthedot.com for more information.

Afilias is a Gold Sponsor of the upcoming 41st ICANN meeting to be held in Singapore.  To make an appointment with one of Afilias' new TLD experts at the meeting please email newtlds@afilias.info.

I recently wrote about the encouraging level of DNSSEC adoption among top-level domain name registries, and noted that adoption at the second level and in applications is an important next step for adding more security to the DNS. The root and approximately 20 percent of the top level domains are now signed; it is time for registrars and recursive DNS servers operated by the ISPs to occupy center stage. I'm happy to report that a workshop on the deployment of the DNSSEC protocol at the recent ICANN 40 meeting in San Francisco provided an excellent opportunity for many vital stakeholders to share their views and deployment stories.

DNSSEC, short for Domain Name System Security Extensions, is an enhancement to the DNS protocol that ensures a greater level of trust when resolving domain names. Using DNSSEC, resolvers can validate digital signatures using public cryptographic keys to see whether DNS answers have been tampered with. The protocol is important because, widely deployed, it will curb attacks such as DNS cache poisoning, which can be used to steal money, identities and other valuable data.

ICANN has held DNSSEC workshops during its meetings for several years, but there was an increased level of excitement and participation this time around. This was not only due to the workshop’s location close to Silicon Valley; participants also expressed a feeling that DNSSEC is now a reality that needs to be addressed. As moderator Dr. Steve Crocker put it, "DNSSEC is in the ascendency."

During the workshop, attendees heard from companies such as PayPal, the major e-commerce payment processor, which has a DNSSEC roll-out plan it believes will take up to six months to implement. Andy Steingruebl, who manages Internet standards and governance for PayPal, said the company is committed to bringing the security benefits of DNSSEC to its customers, but is taking a cautious approach to deployment. The company will begin by signing some of its smaller, lesser-used DNS zones before it brings the technology to its main site, paypal.com. The fact that a company as large and influential as PayPal has already started to put its DNSSEC plan into action is excellent news.

Delegates also heard some notes of caution. Mozilla's Brian Smith, for example, stated that the Firefox browser will not get native, on-by-default DNSSEC compatibility until the organization is confident that the protocol has been deployed correctly in routers and by people signing their zones. Poorly configured DNSSEC elsewhere could create error messages in the browser that the vast majority of Web surfers would not understand, he noted, prompting them to blame Firefox and switch to a competitor's product. Native browser support seems to be a longer-term goal for the global DNSSEC deployment initiative. Browser plug-ins are, however, already available, and that is where client support will likely come from in the near term.

Right now, DNS service providers are doing their parts. A collection of services from various vendors, including Afilias' own One Click DNSSEC, have recently launched to make it easier for companies to secure their zones without getting into the complex technical guts of key generation, management and rollover.

The message from the domain name industry has been clear for some years: DNSSEC is coming. The new message is that key players from other parts of the e-commerce ecosystem are also coming on board. It's a team effort. With the DNS root and TLDs representing the majority of domain owners now signed, and the first registrars already offering DNSSEC services, it's time for everyone else to take notice. The kind of security provided by DNSSEC will only come to the entire DNS if everybody with a role to play takes part.

Less than nine months after the DNS root was signed, the rollout of DNSSEC across the Internet's top-level domains is approaching the tipping point. Thanks to the combined efforts of registries around the world, the new security protocol will soon be available to the majority of domain name registrants in almost a quarter of all TLDs.

As a reminder, DNSSEC — Domain Name System Security Extensions — is a trust upgrade to the decades-old DNS protocol. Using DNSSEC, resolvers are able to ensure that no one or nothing has tampered with DNS messages by validating their cryptographic signatures. The technology goes a long way in protecting Internet users from attacks, like cache poisoning, that have the potential to undermine the trust we all place in electronic commerce.

According to ICANN's latest statistics, more than 20% of the world's TLDs have now implemented DNSSEC in their zones: 69 are signed, and 62 have also published the signatures in the root zone, meaning they are fully DNSSEC-compatible. This rapid uptake has been driven by the concerted efforts of TLD registries. Since the landmark DNSSEC signing of .org in 2010, Afilias has been rolling out the technology to all of the gTLDs and ccTLDs for which we provide registry services as part of our “Project Safeguard.” Registrants of .info domains can now use DNSSEC, and we have also announced the signing of the .in, .me, .gi, .mn and .sc zones, among others.

Other ccTLDs have also recently been signed, but two of the largest recent DNSSEC deployments have occurred in .net and .com, which together account for more than half of the world's existing domain name registrations. While the .net implementation is now complete, .com is currently serving DNSSEC information that deliberately cannot be validated. The .com domain will not be fully "switched on" until the end of the month. When this happens, of the seven "original" gTLDs, only .mil and .int will remain unsigned.

DNSSEC availability in .com will also prove to be a landmark in terms of raising awareness among domain name registrants. It's great that so many TLDs are being signed, but this is of little use to Web surfers until second-level registrants also begin to sign their zones. Registrars are already launching services to simplify what is a complex technology to deploy and manage, but these need to be used.

When major corporations that have their primary website at a .com domain begin to publicly deploy the technology, DNSSEC will likely begin to market itself in a viral manner. Much like a newly launched TLD needs well-known brands to adopt its domains, a few big "anchor tenants" will also prove priceless for spreading the word about DNSSEC. When major e-commerce, financial services and social networking sites start to openly embrace the specification, it should become a competitive imperative for others to do the same so that they avoid appearing less secure than their rivals. With a bit of luck, at this time next year, I will be writing about the encouraging level of DNSSEC adoption at the second level of the domain name system, rather than at the top level.

Afilias' Greg Aaron will be presenting the latest findings highlighted in the APWG Global Phishing Report on Abuse of TLDs at this year's Counter-eCrime Operations Summit on Wednesday April 27th, 2011.

DNSSEC is being rolled out quickly in top-level domain registries around the world, but there's still some way to go to encourage other Internet stakeholders to adopt the new security technology. That was one of the key takeaways from a day-long, comprehensive session on Domain Name System Security Extensions implementation worldwide, held during ICANN's public meeting in Cartagena, Colombia, last week.

More than 50 registries have now signed their TLD zones using DNSSEC. Notably, VeriSign last week announced that it has enabled DNSSEC in the .net TLD, and that .com signing is scheduled for early 2011, two moves which will significantly increase adoption at the TLD registry level. These efforts complement others such as Afilias' own ongoing Project Safeguard, which is committed to implementing DNSSEC across TLDs for which we currently provide registry services. During the ICANN workshop, Steve Crocker, co-chair of the DNSSEC Deployment Initiative presented data showing the growth of fully operation DNSSEC TLDs over the last 12 months.

But it takes more than just TLD registries to deploy DNSSEC for the full benefits of a more secure DNS to be felt by all Internet users. Domain registrars, software and hardware developers, ISPs and end users all need to do their part to support the technology. The main challenges for DNSSEC adoption in the coming year lie beyond the registry level.

DNSSEC is a complex technology so, when communicating its value, it is important to keep the message simple. Users of anti-virus software do not need to know how malware works in order to understand the need for good security; the same should be true for the DNS. A common view among ICANN delegates was that Web browser developers will need to visibly support DNSSEC in their interfaces – through, for example, an TLS/SSL-style "green bar" – before there is widespread understanding of the value it brings.

The registrar community is largely still exploring its go-to-market options for DNSSEC, but some have already started to back up verbal support commitments with tangible new services. GoDaddy, for example, said in Cartagena that it will offer managed signing as part of a Premium DNS package that will include unrelated value-added services. Panelists agreed that most domain name customers are unaware of the security benefits that DNSSEC offers, but that corporate customers are more aware of the problems inherent in not using DNSSEC than others.

While DNSSEC outreach is necessarily a cross-community effort, some TLD registries have already started DNSSEC awareness-raising efforts. The Public Interest Registry, which signed .org with Afilias' support earlier this year, has launched a "Practice Safe DNS" campaign aimed at everybody from hardware manufacturers and web developers to domain registrants themselves.

In the coming months, DNSSEC will go from being supported by a relatively small numbers of TLDs to one which is available to the large majority of registrants worldwide. The challenge now, agreed panelists at the ICANN DNSSEC workshop last week, is to ensure that the consumer benefits of a more secure DNS are effectively communicated to technology enablers and early adopters.